What are the likely associations that they will raise for readers?

Published by Jeannie R. Ferrell

Nov 17, 2022


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The infographic must include three credible sources that are cited and referenced in the content of the infographic, a data visualization of your own making, and visual and textual elements. You will save and submit your infographic as a .pdf file. Your design report must include headings, an analysis of your design choices, and reflection on what you learned from the assignment in 2 to 4 double-spaced pages. You will submit your design report as a separate
.pdf or Word file.
In addition to your infographic, you will write a design report addressed to your instructor which should describe
your design choices from a rhetorical perspective. You might think about this report as writing a rhetorical analysis about your own infographic. Your design report should
describe your purpose and target audience;
analyze the content of your design, including your use of visual and textual information, data visualization, the
organizational layout, and style choices (e.g., font, color schemes, formatting);
analyze how you used design principles (e.g., proximity, alignment, grouping, repetition, color, contrast, scale) to communicate information and to express relationships between the different components of your design;
reflect on your creative process, including what you consider to be your successes and failures in executing this assignment, what you learned from the assignment, and what you would do differently in the future.
Consider using the following headings in your report:
Description of Infographic Audience and Purpose
Design Analysis
Original Data Visualization
Assignment Reflection
The following questions will help you reflect upon and deepen your analysis of your own infographic design as you compose your design report:
Since effective visual design relies on limited wording/text, how did you decide what to include and what not to include in your infographic?
How does the content anticipate readers’ questions?
What was your strategy for arranging the components of your infographic?
What will readers see first and last?
How do these decisions take into account your audience, purpose, etc.?
How did you include your data visualization in your design?
How did you include citations as part of your final design?
Can readers easily access the original sources based on your citations?
What is the infographic’s color scheme and why does it make sense given its content, audience, and/or purpose?
How does color contribute to the tone of the infographic?
What typography choices have you made? What do the design, size, and weight of letters and numbers suggest in the infographic?
What are the likely associations that they will raise for readers?
What were the results of your experimentation and trial-and-error in designing your infographic?


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