What is/are the major marketing issue(s) being resolved with this campaign?

Published by Jeannie R. Ferrell

Nov 17, 2022

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Use your preferred search engine and search advertising campaigns. You will find many, many types of ad
campaigns. Choose one and analyze the strategy behind a company’s marketing campaign (either for the
organization as a whole or for its specific product or product lines).
In your analysis, you should address the following general questions:
1. What is/are the major marketing issue(s) being resolved with this campaign? Describe any problems
(not just symptoms of problems) and/or opportunities?
2. What is the organization doing to address these issues? What is the company doing right (or wrong)
and why? How successful has this campaign strategy been?
3. What would you do if you were faced with a similar situation (or what would you recommend the
company do)?
More specifically, you might want to consider any or all of the following:
 What is the organization’s business? What is the overall purpose (or mission) of the organization?
What does the organization hope to achieve?
 What is (are) the company’s target market(s)? What geographic, demographic, behavioral, or
psychographic segments of the market is the company targeting? What customers/consumers does the
business want to serve? What are the needs or wants of this target market that the firm is trying to
fulfill?
 What external factors (social/cultural, economic, political/legal, technological, competitive) influenced
the company’s decisions about its marketing strategy?
 Who is the direct competition? Indirect competition? What competitive advantage does this company
and/or product have?
 Describe the organization’s marketing mix strategy (product, pricing, place/distribution, and
promotion).
 What, if any, ethical or social responsibility issues come into play?
Develop a brief written report based on your findings and conclusions about the organization and/or its
products.
Your paper should be type-written, double-spaced, and meet professional standards set forth in the
Graduate Business MBA Rubric for Academic Writing in the Course Information Section of the class.
Improper grammar usage, misspellings, typographical errors, and other mistakes and omissions will cause a
grade reduction. Be sure to include a Reference page that lists the sources of information you found in your
research (beyond the original article) and make sure you cite your references in the text of your paper using
APA format.

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