Subject: Apple, Inc. Company Culture

Published by Ashley Wellman

Nov 29, 2022

s

Struggling with a similar assignment? Don’t know where to start? Don’t have time to work on this? Get a high-quality paper written for you from scratch – PLAGIARISM FREE, guaranteed to get you a good grade. To get started, please click on the Submit Your Instructions at the bottom of the page.

This memorandum publishes a striking example of an innovative company culture in the modern business environment. The content is directed at investors who want to explore the intersection between company culture and external organizational environment. Research shows that businesses must adopt innovation to attain success in the contemporary business environment (Coleman, 2013). Hence, companies that align best with the external environment are likely to dominate the market. Apple offers a unique instance of an innovative culture, which is why the firm has been selected for this analysis.

Apple’s Culture

Apple’s organizational culture has been a critical factor in the firm’s financial success. Over the years, the multinational technology giant has continuously built and maintained a unit set of values, beliefs, philosophies, and behaviors to propel itself towards its mission and vision of innovation (Robinson, 2011). Indeed, the company has aligned its cultural traits with the drive for innovation, which constitutes a vital factor in the world of technology.

Creativity and Innovation. A deep analysis of Apple’s culture exposes an inclination towards creativity and innovation. In essence, the firm’s cultural features concentrate on supporting a high level of innovation based on a mindset that defies conventional standards and existing challenges. Apple’s managerial team encourages cultural coherence across the company’s divisions. Coherence is a significant determinant of industry leadership and competitiveness, particularly in the aggressive and rapid technology sector.

Five traits that best describe Apple’s culture are creativity, innovation, secrecy, moderate combativeness, and top-notch excellence. Creativity pertains to the creation of new ideas with the intent of improving products and services. Apple favors creativity among its workforce and has demonstrated this through the continuous support it provides employees. The high level of creativity is especially evident in Apple’s product design and processes. Not only are the firm’s products unique but also aesthetically pleasing. Macs, iPhones, iPads, and other Apple products give Apple record significantly higher sales than other competitor products (Burgess, 2012).

Apple’s rapid innovation and a sense of secrecy allow the development of exclusive products. Innovation manifests in the way the business frequently appraises, trains, and motivates employees to make contributions to product development processes. Rapid innovation remains as the heart of the firm’s business model. Secrecy reduces the chances of theft of proprietary information. It also enables Apple to maximize its competitive edge through calculated strategy (Elliot, 2012). Top-notch excellence and combativeness relate to the leadership and management of the company. Apple insists on hiring “only the best.” After employment, employees are challenged through problem-solving tasks.

Bottom Line. A blend of innovation, creativity, and top-notch excellence are the foundation of Apple’s leadership and excellence in the world of technology. Hence, the company’s innovative culture demonstrates that alignment of culture and industry is critical to success. 

Part II: Letter

ABC Computer Analysts

NY, 28267

Robby Street.

 

President of Product Development, Apple

Infinite Loop Cupertino, CA 95014

 

Dear Sir,

Subject: MACBOOK KEYBOARD PROBLEMS

I am writing to inform you of a significant design flaw in some of your MacBook product lines. 

Some of our MacBook Air, MacBook, and MacBook Pro customers have experienced problems with their keyboards. Products affected seem to be in the new generation category. Current MacBook Air models, particularly the 2018 version, as well as the 2018 MacBook Pro, are plagued by keyboard issues. 

We have received just over 25,000 complaints about the MacBook Air alone in our e-commerce platform. MacBook Pro and MacBook complaints are significantly less, at just over 500, but the growing number of protests is a cause for concern. Our collaboration with your company is based on the delivery of quality and supreme products that target the needs of the consumer. Hence, this design flow is a huge threat to our collaboration model.

To date, the most published problem relates to functional keyboards. The problem is widespread that customers have signed a petition calling for your firm to replace keyboards in all MacBook Air, MacBook, and MacBook Pro models produced since 2016. Over 31,000 people have signed the petition as at the time of writing.

Since our business is technology-oriented and depends entirely on the sale of notebook PCs, we recently did a teardown of one of the returned laptops. We noticed that one key issue affecting MacBook keyboards relates to how you have cocooned butterfly switches between a thin, silicone barrier, which is essentially designed to prevent crumbs and dust, as indicated in one of your product blueprints. 

Last year, we addressed keyboard issues by making keyboard replacements for the reason that customers had not received helpful assistance at your service shops. We had anticipated that the replacement would fix the issue, but it was not until some customers returned their laptops the second time that we became apprehensive. Still, we projected that the launch of the new MacBook, MacBook Air, and MacBook Pro models would resolve the issue. The lack of lasting solution has left us no choice but to communicate our concerns.

The current Keyboard issue in your MacBook product is a blow to our business and long-term collaborative efforts. We earnestly seek a solution.

I look forward to hearing from you.

 

Thanks in advance

 

Sincerely

Manager, ABC Computer Analysts.

 

References

Burgess, J. (2012). The iPhone moment, the Apple brand, and the creative consumer: From “hackability and usability” to cultural generativity. In Studying mobile media (pp. 36-50). Routledge.

Coleman, J. (2013). Six components of a great corporate culture. Harvard Business Review5(6), 2013.

Elliot, J. (2012). Leading Apple with Steve Jobs: management lessons from a controversial genius. John Wiley & Sons.

Robinson, T. (2011)., Advances in apple culture worldwide. Revista Brasileira de Fruticultura33(SPE1), 37-47.

 

n

Need Writing Help? Our writing specialists are here 24/7, every day of the year, ready to support you! Instantly chat with an online tutor below or click here to submit your paper instructions to the writing team.

[jetpack-related-posts]

More than just an assignment.

GET THE GRADES YOU DESERVE | A OR A- GUARANTEED
NO MORE SLEEPLESS NIGHTS DOING RESEARCH
NO MORE LATE POINTS DEDUCTIONS 
GET A QUALITY PAPER SENT TO YOUR EMAIL
GET GOOD GRADES ON YOUR ASSIGNMENTS
Explore Now →

Who is this homework service for?

* If you are having a really hard class and want to get through it, then this is for you.

* If you have a medical emergency or someone close to you has a medical emergency and you don’t think you’ll be able to turn your assignment on time, this is definitely a service you could use.

* You can use us if you are having a tough Professor who won’t give you the grades you deserve.

* If you have a tight work schedule and you are getting points deducted for not submitting assignments on time.

* English might not be your first language and you feel like you are being left behind in class because of it.

* If you have a large project coming up and don’t think you have enough time to get it done well, definitely reach out to us.

TALK TO SUPPORT
{

Super stoked you are checking us out! We would like to help you with your assignment. We just need a few things from you:

* The full assignment instructions as they appear on your school account.

* If a Rubric is present, make sure to attach it.

* Any relevant weekly readings or learning resources.

* Include any special announcements or emails you might have gotten from your Professor regarding your assignment.

* Any templates or additional files required to complete the assignment.

If your assignment is somewhat complex and you need to explain it, please don’t hesitate to reach out to me via live chat. 

 

FAQ

Frequently asked questions

How soon can I get my paper done?

It depends with your deadline. If you need your paper completed in 3 hours, we will deliver it in that time. All you need to do is indicate your deadline in our custom order page here. Alternatively, if you are sending us your instructions via email, please be sure to indicate your deadline.

Will it be completely original? I don't want to be caught in a case of Academic Integrity Violation.

We are as paranoid as you are. Maybe even more! And we understand that the greatest sin you can commit in your academic journey is plagiarizing your academic work. To that end, we have made sure that we check and double-check our papers using high quality plagiarism detection tools such as SafeAssign and Turnitin before submitting the paper to you.

Who is my writer? Is he/she a native English Speaker?

All our writers are native English Speakers. That is not to say that ESL writers are not good, we just prefer hiring native writers because we want the very best people working on your paper. This might mean paying a little bit more for your paper as opposed to when you pay a foreign company whose writers are non-native English Speakers.

What if I need revisions? Will your charge additional for this?

Of course not! If you do happen to require a revision on your paper, our team will handle it for you free of charge. Matter of fact, we won’t rest till you are happy with your paper. So, ask for as many revisions as you need, it’s completely FREE!

Will you give me my money back if I don't like my paper?

We have very few instances where we delivered a paper that a client didn’t fall in love with. But if it so happens that you don’t like your paper for any reason whatsoever, we’ll refund your money back no questions asked.

I have more assignments after this, can you help me with those too?

Of course! And what’s even better is that we can reserve a writer permanently to work on your entire class. This comes in handy for projects which build up on each other and where you need just one writer, one writing style.

I got my order information wrong, can I change that?

Yes you can. Just reach out to our support team via email (support@essaynook.com) or live chat here and they’ll help you change the instructions.

Can I place an order via email instead of going through the order page?

Yes you can. Email Anna at anna@essaynook.com, she’s in charge of our sales team. Alternatively, you can talk to our Live Chat team here and request to speak to Anna.

Trusted by Thousands of Students

Delivering quality assignments since 2007