Consider inclusionary and access aspects of the campaign

Published by Jeannie R. Ferrell

Dec 8, 2022


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Persuasive Campaign Paper
I already have 7 pages of the paper, just continued work on it.
The body of your paper should have the following:
Introduction: Describe the problem that your communication campaign is trying to help solve; explain the importance of your campaign topic; identifies and describes the mission of a possible sponsor; identifies a potential target audience; identifies what outcome the campaign seeks and how the outcome advances the mission of the sponsor. Include a roadmap (thesis) that previews the rest of the paper.
Target audience: Identify no more than 1 target audience. Analyze and describes the characteristics, demographics, psychographics, as well as, commonalities, diversities, equities, inequities, and any inclusionary information of the target audience. Justify decisions with theory or research.
Attitudes and behavior: Identify no more than 1 target audience. Analyze and describes the characteristics, demographics, psychographics, etc. as well as, commonalities, diversities, equities, inequities, and any inclusionary information of the target audience. Justify decisions with theory or research.
Setting and Channels: Specify no more than 2 different settings/contexts and defines channels to be used in the execution of your campaign and categorize these channels as interpersonal, group, or mass communication channels.  Consider inclusionary and access aspects of the campaign
Design features: Identify at least 5 persuasive design features, justifying the decisions with theory or research, and present an argument for how these design features will work together, ethically, to create an impactful campaign; provide campaign features work together to create content that reflects the integration of diversity and inclusion in a way that is organic for the campaign sponsor
Next steps: Present your recommendations regarding the next steps for your campaign. Present a cohesive plan for how these design features will work together to create a more impactful campaign, and what the campaign will look like. You might include steps you would take to bring this campaign to fruition successfully.
Style and reference: The reference list should identify at least 8 pieces of literature, which can be primary research, secondary research, or theoretical readings assigned by the course or found on your own. Follow APA style.  Your paper should be no more than 15 pages double-spaced (not including the title page, and reference list).


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