Assume you are the Chief Executive Officer (CEO) of a company that manufactures and sells pet products (leashes, toys, electronic collars, bed, clothing, treats and more) in the U.S. (which is your home or domestic market). As part of your firm’s growth strategy, you have decided to expand internationally (i.e. pursue geographic diversification) by entering into and competing in Japan and Venezuela OR China and Mexico. The major issue that you face is choosing an international strategy to use to compete across these three international markets (i.e., the U.S., Japan and Venezuela OR the U.S., China and Mexico).
Submit Word documents for the following components. Please double space the reports.
Part 1: Pre Report Analysis (Due November 20)
Using cross discipline knowledge you have gained from prior courses, analyze the global pet products industry and describe what is required to successfully compete in this industry. This section should be about 1.5 -2 pages.
Discuss relevant components of the international business environment for each country (trade restrictions such as tariffs, cost of labor, energy costs, etc.) and (b) the impact, if any, of cultural differences on the choice of the international strategy to use (ex. cultural preferences for the product itself or domestic vs. import product). This portion should be about 2-3 pages
Discuss relevant components of the international business environment for each country (trade restrictions such as tariffs, cost of labor, energy costs, etc.) and (b) the impact, if any, of cultural differences on the choice of the international strategy to use (ex. cultural preferences for the product itself or domestic vs. import product).
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