How does the change affect cash?

Published by Jeannie R. Ferrell

Dec 8, 2022

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The purpose of this assignment is to analyze a company and make an informed decision about the company’s past
performance and its future potential, while utilizing the basic functionality of Excel to complete your analysis. Students
must choose one company from the list below to analyze for the project.
Amazon: AMZN
Tesla: TSLA
Microsoft: MSFT
Southwest Airlines: LUV
Kroger: KR
Find the most recent annual report (10-K) from the following website, searching by the company’s ticker symbol shown
above in the search bar: https://www.sec.gov/edgar/searchedgar/companysearch.html. You will download the Excel
version of the financial statements (or copy them into Excel) and perform all ratios using Excel. You will also use the
written version of the 10-K. Watch the videos on the project page to see a demonstration of how to access the proper
documents.
Word Document (70 points)
1. Describe the history, development, and primary operations of the corporation. What do you find
interesting about the company? Why did you choose this company? Obtain this information from the 10-
K, company website, Google, etc. (Limit discussion on #1 to one page maximum.) (7 points)
2. What is the purpose of the section of the 10-K entitled “Management Discussion and Analysis”? Discuss
this portion of the 10-K. What is interesting? What can you tell about the company and their
management? (3 points)
3. What has been the lowest price of the common stock in the last year? What has been the highest price of
the common stock in the last year? Include a one year historical graph of stock price – you can get this
graph from yahoo finance. (3 points)
4. What has been the trend in the stock price over the past year from today’s date and prior (upward,
downward, volatile)? Find at least one piece of news that is reflected in stock price and discuss the event
and change in stock price. This could be the announcement of a new product, mergers, acquisitions, etc.
Discussion required here. This discussion must be in your own words and your interpretation of the stock
price. (5 points)
5. Has there been a growth in profits (Net Income) over prior years? Discuss and include the net income
numbers for the last two years. If you do see growth, why? If not, why not? Obtain the earnings per share
amounts from the face of the income statement and include these in your discussion. A discussion is
required here about the company income fluctuations, EPS, and what has been going on with the company
to contribute to income fluctuations. Again, this discussion must be in your own words and your
interpretation of company profits, EPS, etc. (5 points)
6. What does the 10-K and/or company website say regarding ethic responsibility as a company? Do you
think this is sufficient? Is the company doing their part to create an ethical workplace? In your opinion,
are they maintaining ethical practices? If you cannot find this information in the 10-K, Google the company
name and ethics. Research the company’s ethical policies and summarize. (5 points)
7. Review the financial statement footnotes of the company you are analyzing to obtain information
regarding two significant accounting policies. (Examples include inventory, receivables, payables, fixed
assets, expenses, etc.) These are generally listed in Note 1 after the financial statements (should be labeled
Summary of Significant Accounting Policies). Describe each method and how this affects the financial
statements and the decisions made by management within the company you are analyzing. Do not just
copy and paste the wording from the report. You must include a discussion of the policies and what you
think they mean and how they relate to the company. This discussion must be in your own words. (10
points)
8. Examine the cash flow statement and describe one line item from each section (operating, investing, and
financing). You will include a discussion for each of the three items. What is the item and amount? How
does the change affect cash? Only list one from each section and explain what it means for company
operations. Discussion required here in your own words. (4 points)
9. Discuss the importance of the three main financial statements (Income Statement, Balance Sheet, and
Statement of Cash Flows) and the notes to the financial statements. What do each of these statements
and the notes tell you? What were you able to determine about the company by looking at the financial
statements and 10-K? (5 points)
10. Ratio Discussion – Include your ratio discussion and a table of the results within the body of the Word
document. All ratios must be calculated within Excel. (See below.) After calculating the ratios, briefly
explain whether the company is performing better, similar to, or worse in comparison to the prior year
(FOR EACH RATIO). Do not just state that they are doing better, because it is higher, you must explain why.
The goal is to demonstrate that you know what the ratio means not just state what happened to the
numbers, which changed the ratio. If a ratio is not applicable, explain why. (10 points)
11. Invest or Not? Based on your evaluation of the company’s performance, would you invest in this
company? Why or why not? Include a discussion of the ratio results and all other research completed.
Justify your decision based on company financial performance as well as your personal investment goals.
Minimum 1 page discussion. (10 points)
12. Overall format, spelling, punctuation, grammar, citations. When using outside sources including websites,
the 10-K, etc. you must cite your sources. (3 points)
Excel Document (15 points)
Create an Excel document with the following:
 Tab 1 label “Income Statement” and recreate the Income Statement from the 10-K. You can also use
the Excel document downloaded from the SEC website according to the instructions above. If you do
this, delete all tabs that are not related to the computations.
 Tab 2 label “Balance Sheet” and recreate the Balance Sheet from the 10-K.
 Tab 3 Ratio Calculations
All numbers in the ratio calculations must be linked to the financial statement tabs. No numbers can be hard
coded in the formula. For example, the current ratio would look something like this: =Balance Sheet
B5/Balance Sheet B16 where B5 is current assets and B16 is current liabilities. All ratios must be computed for
two years.
 Net Profit Margin = Net Income / Revenues
 Gross Profit Margin = (Net Sales Revenue – Cost of Goods Sold) / Net Sales Revenue
 *ROE = Net Income/Average Common Stockholders’ Equity
 Current Ratio = Current Assets / Current Liabilities
 *Days to Collect = 365 / Receivables Turnover
o Receivables Turnover = Sales or Revenue / Average Receivables
 *Days to Sell = 365 / Inventory Turnover
o Inventory Turnover = Cost of Goods Sold / Average Inventory
 Debt to Assets = Total Liabilities / Total Assets
*These ratios require an average calculation. To calculate the prior year average for your comparison, you will
have to find the prior year 10K (scroll until you find it on the SEC website).
Discussion (15 points)
Please keep in mind, the project is an individual project. You must do the analysis in your own words and
independently. That said, the discussion is for all classmates working on the same company.
Late discussion posts will not be accepted and if you go in at the last minute and simply respond to a few
others, I will not accept this. The point of the discussion is to have a back-and-forth dialogue with your
classmates.
To earn full points for this discussion, you must:
 Post a minimum of 5 entries – either your own questions/thoughts or in response to others.
 You must post throughout the dates of the project unit. You cannot wait to post until the last day
and earn full points. Your first post must occur on or before November 30th.
 Your posts must be well developed and meaningful. Saying “hi” or “I agree” to other entries will not
earn points.
 Have back and forth dialogue with your classmates.
This is a free form discussion so what you post is up to you. All posts must relate to the project and/or
company being analyzed. Ideas and/or suggestions for posts:
 Are you stuck on something or don’t understand something you are reading in the 10-K? Post a
question.
 Assist a classmate with their question(s).
 Write something about what you have learned or found interesting about the company.
 Write about your decision to invest or not invest in the company.
Additional Notes:
 There is no page requirement for the project. Be sure to answer each question thoroughly and provide
in depth analysis when requested.
 Citation format is up to you. Footnotes are nice and present a clear document. You can use whatever
style of citation you prefer.
 Numbering each question in the paper is preferred versus an essay format.

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