There are 4 main parts:
1.) Identify your medium of choice (i.e. favorite TV show, magazine, YouTube channel, IG influencer, etc.) which contains advertising. Provide some explanation assuming I’m unfamiliar with your choice.
2.) List 10 advertisements which you see while watching your favorite medium. Again, provide a brief explanation assuming I’m unfamiliar with the products or services.
3.) After analyzing the 10+ advertisements,
a.) Create ONE demographic profile. Make sure to use all of the demographic profile elements described in the Consumer Market Segmentation exhibit on page 429 of your textbook. You will need to explain how you came up with your profile elements based on your analysis of the 10 ads.
b.) Create ONE psychographic profile. Identify 5 adjectives which the target market have in common. For each adjective, you will need to explain how you came up with it based on your analysis of the 10 ads.
4.) Finally, based on the profiles you create, you will need to answer whether or not you fit the target market – and why or why not.
Link to textbook
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There are 4 main parts:
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