The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written document. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: forces the marketing personnel to look internally to fully understand the results of past marketing decisions. forces the marketing personnel to look externally to fully understand the market in which they operate. sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support. Guidelines Objective: Identify components of an effective marketing plan and define the characteristics of the 4 Ps of marketing Use marketing information and research to develop marketing strategies for organizations Purpose: The goal of this assignment is to complete a detailed mini-marketing plan and provide a structure for possible future opportunities. The project will require originality, creativity, and understanding of the key concepts of marketing as we review and discuss these components throughout the course. Directions In this assignment, the student is to select a new product or service that will be launched by either an existing organization or one the student will create. This plan should be a specialized strategy to introduce your new product or service. There are many ways to develop and format a marketing plan. Students may use this bulleted outline as a guide for the presentation or reference resources on the internet. Upload your plan as a power point, google slides, or Prezi presentation in Canvas. Purpose and Mission Situational Analysis (SWOT) – Strengths, Weaknesses, Opportunities, Threats (sometimes a second T is added SWOTT ＝ Trends) Marketing Strategy and Advertising Promotion Budgets, Performance Analysis, and Implementation Additional Consideration, Spelling and Grammar mechanics Reference to the text, student conducted secondary research and source content is critical in building a Mini-Marketing Plan. Grammatical & Mechanical Requirements: College level grammar, punctuation, point-of-view, sentence structure, etc. are critical for this assignment. It is expected that the student use of formal style, proper language use (edited standard American English for instance), optimal word choice, and content needs to be made clear.
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