Research      and select target markets (who will you promote your idea to?)

Published by Jeannie R. Ferrell

Dec 8, 2022

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Scenario
The Chief Executive Officer of Healthy Dynamics and your internal team had the opportunity to review the memo, the workflow analysis, objectives, vision, and mission statements. The project manager is onboard and received the strategy map/data table that identified the key stakeholders’ roles and responsibilities. The CEO has scheduled another meeting next week to review all components of the strategic planning model so far with you and the project manager. The CEO has asked you, the strategic planning manager, to develop a high-level marketing plan that will also include forms of communication you will use to promote the new services.
Instructions
Create a marketing and promotion Strategy Diagram/Chart that includes:
The      identified services (focus area)
Research      and list key competitors
Research      and select target markets (Who will you promote your idea to?) Current      Customers 
Draft      a promotional message (clear, brief, informative, and persuasive) that conveys      information about the services/product the company will provide
Identify      modes of communication (How will you present the new idea/service to your      target audience?)
Create      the projected marketing and promotion budget
Your      assignment should include a title page, a reference page, and a minimum of      two internet sources and one scholarly source, which must be retrieved      from the Rasmussen Library
A – 4 – Mastery
Comprehensively identified the services (focus area).
A – 4 – Mastery
Comprehensively researched and listed key competitors.
A – 4 – Mastery
Comprehensively researched and selected target markets.
A – 4 – Mastery
Drafted comprehensive promotional message.
A – 4 – Mastery
Comprehensively identified modes of communication.
A – 4 – Mastery
Created a comprehensive projected marketing and promotion budget.
A – 4 – Mastery
Used and identified three or more credible and relevant sources.
  

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