What was the dollar and percentage change in revenue/sales?

Published by Jeannie R. Ferrell

Dec 8, 2022

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Based on this 10k: https://www.sec.gov/ix?doc=/Archives/edgar/data/37996/000003799622000013/f-20211231.htm
1. What was the dollar and percentage change in revenue/sales? What factors led to the change? Use Management’s Discussion and Analysis, Item 7 (MD&A), to discuss this.
2. What is the dollar and percent increase or decrease in cost of goods sold AND ALL OTHER EXPENSES SEPARATELY LISTED on your income statement? Discuss each expense separately. What factors led to the changes? As a percent of total revenue for the current year, did expenses increase or decrease? Incorporate the comments in the MD&A to discuss this.
3. What is the dollar and percent increase or decrease in cash? What factors led to the change? Discuss the major components of the changes in cash from operations, investing, and financing. Use the statement of cash flows in addition to the MD&A to discuss this.
4. What is the market price of the Company’s stock on the day you are preparing this? (Use nyse.com or nasdaq.com for data). Discuss the one-year trend in the stock price. (Optional: Include a price chart in your answer)
5. Identify who the company’s Auditor is and read their reports (Report of Independent Registered Public Accounting Firm). There may be more than one report (the 10-K could include both the Opinion on the Financial Statements as well as an Opinion on Internal Control Over Financial Reporting – if so, please read and reference both). Describe what message each report is trying to convey, and explain what comfort the reports give you.
6. Would you invest in this company’s stock? Why or why not? Be very thorough. Stating “I would invest in the company because I like its products” will NOT be even close to sufficient for full points. While there is no right answer, you must support your answer with information you obtained from your previous analysis (eg, stock price, dividend payments, EPS, debt/equity ratio, current ratio, cash flows, revenue, expenses, and net income trends, etc.). In other words, assume the entire purpose of your report was to help you answer this final question, so base your answer to this question on the data you gathered previously. (10 points)

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